As an online entrepreneur, let’s say a blogger, it’s your wish to make as much money as possible from your online venture. In the quest to earn more, you probably came across Google AdSense, generated ad units and placed them on your website or blog… and watched profits trickle in. However, like any other platform, there’s room to generate more revenue. For this reason, we provide this comprehensive guide with strategies to help you maximize your AdSense earnings. From ad placement and crafting rich content to making your website responsive and focusing on SEO- use these tips to boost your AdSense revenue.
Setting Up- The first step is integrating your AdSense with Google Analytics account so that you can get more details through reports generated. This way, you can track your progress and make necessary changes in your AdSense.
1. Focus on Your Ad Size and Design.
Google recommends using wider, more-reader friendly ads as compared to tall ads. Wider ads give a more consistent reading pattern, higher click rate, and better performance. According to Google, the most effective sizes are 160×600, 336×280, 300×250 and 728×90. Experiment with all to find the most impressive size depending on your site. Again, make sure your ads’ design meshes with your site’s theme.
2. Strategic Ad Placement
Place your ads where they attract the most attention and are likely to earn more clicks. Some ideal locations for placing AdSense ads are on social buttons, navigation buttons, and share buttons.
3. Use an appealing theme
Certain themes are designed to optimize potential earnings from AdSense. Depending on your niche, customize a theme that blends well with your website or blog and see your earnings increase over time. For instance, you can optimize your ad units color by blending the AdSense predefined banner options (blue) with the background color of your web pages.
4. Make your Website and AdSense Units Responsive.
Optimizing your website for mobile users is key to increasing traffic to your site, and in turn, the number of clicks you receive. Responsive ad units (which only run on responsive sites) can resize depending on the user’s device screen size.
5. Content development is key.
Great or rich content is what promotes or breaks any website’s or blog’s success. Whether as a beginner or expert, crafting high-quality content is the only sure way to increase and maintain your site visitors. Ensure your articles or posts are engaging and provide great value to the reader. Alongside your normal creative process, build content that links within the site. Natural link building helps you rank higher, and increases your content value.
6. Focus on Search Engine Optimization (SEO)
SEO is the key to driving more traffic to your website. With higher web rankings on Google and other popular search engines, you can easily bring quality visitors to your site, and ultimately increase your earnings through clicks. Some SEO tips include properly optimizing your website structure and content. Although some of these skills are a bit technical, learning them by yourself will be of great value when it comes to increasing traffic and potential earnings. Google Webmaster is a tool that can help you optimize the visibility of your website or blog.
7. Find And Fix Issues Within Your Website.
It is important that you find and fix problems on your website to make it more user-friendly and avoid losing traffic. These include lengthy URL’s, images without alt tags, missing meta-description, and slow loading speed. One tool that can comes in handy in solving website issues is SEMrush.